A landing page is a web page where the user lands on when they visit a website. An individual landing page can also be created for increasing sales and conversions. A standalone web page can be activated with specific business goals. The main objective of a landing page is to get more traffic and users to sign up for services and products. There are many rules to keep in mind when creating a landing page to get better conversions.
Structure of a landing page
When you create a landing page using these elements, you are likely to get more conversions. You can use this structure to showcase the value proposition so users who land on this page know what business services and products you are offering.
Crafting an eye-catching headline is essential to attract the attention of users. Know the appropriate length and word count of the headlines to create striking headlines. This is handy for paid advertising as well as increasing the page rank. You can attract more traffic to your website when you have a catchy headline. You can also create a subheader to add more details about business services and products you want to advertise.
Use images and videos
Use high-resolution images wherever relevant. Using images lets you create an effective and attractive landing page. You can add images and videos to the landing pages to grab the attention of users and provide better information about products and services. You can as well display product demo, summary, or video testimonials of users.
Call To Action buttons
Choose effective call-to-action buttons, counter buttons to show subscribers and number of user registrations so you can get more conversions. It will get more users to register for your products and services. It is a testimony for users wanting to use your services as others are using.
Testimonies on the landing page will help get conversions as it adds credibility to your business. It validates the credibility of your company that others have used your products and services and find it reliable. You can add press releases, relevant widgets, customer logos, and many other formats that let users know that others have used your products and services and find them reliable.
Create bullet points about the benefits and uses of your products and services. You can also add the examples you need. Personalize what you write so the users can connect with what you have to say. You can as well add an ebook, relevant and useful links that let users know completely about your products and services.
Tips to optimize the landing page
It is essential to use these tips to optimize the landing page so you get better conversions. It is important to have a single goal when it comes to creating a landing page. You could have a multitude of things to achieve, you can use landing pages to achieve singular goals.
Define clear goals
You have to be objective when it comes to defining individual goals. You can set your goal for creating a landing page, such as the reason why you want a landing page. Are your objective conversions? Sales? Traffic? You can have a clear goal as to what you want to achieve by creating a landing page. You can create a landing page for any objective you want to achieve even if you do not have a business. Do you need a landing page for users to register for your conference, webinar, meetups, etc. It is easy to create a landing page for a duration until your goal is achieved.
Pages with links
These kinds of landing pages are suitable for e-commerce companies to promote their products and services. When you are creating a landing page with click-bait links that motivates the user to buy your product, you can add details about the product and services as well. Add a shopping cart so your landing page so you get sales and conversions. This is a good opportunity to educate users about your products and services.
Create leads using these pointers
These kinds of landing pages have signed up forms where user data such as email address and the name is collected. You can create a lead generating landing page to achieve various goals such as downloading ebooks, registering for a webinar, signing up to get discounts and offers, You can also choose a landing page if you want users to take a free trial of your products. When collecting data only ask for information that you need. If you want to contact users via email, ask email only in the form do not ask for contact numbers.
Number of people who create a landing page
There is not one person who creates a landing page, there is a team of people who create a landing page. Different parts of the landing page are created by various professionals who have expertise in copywriting, marketing, creative direction, designer, and campaign manager. A landing page can be created with a remote team with a cloud approach as well as a linear approach. It can be created with a step-by-step process as well as a collaborative group effort.
Benefits of having a post-conversion page
This is the page people come to after completing call-to-action. The post-conversion page is usually known as the confirmation page. This is a page that tells the users what happens after taking the action on the landing page. It is effective in conversions. This page can have social media like, follow and share buttons. It could also have an invite for an event. You can also add a space for a subscription where users can subscribe to your newsletters via email. This page can also contain discount codes or any information that lets them know what action to take next.
Check the color of the buttons, font type, length of the content, the color of the call to action button, type of layout so you know you have created an eye-catching page. Select a good button design that is in contrast with the white space so the users’ attention falls on the call to action button instantly.
Tips to generate traffic to your landing page
There are many strategies you can deploy to generate free traffic for your landing pages. Create responsive landing pages that look good on all devices. You can implement many strategies to generate traffic to your website. You can integrate it with plugins, apps, and integrate a landing page with various technologies to generate more traffic.
Hashtags are one of the most effective ways to make a landing page go viral and attract more traffic. When a user types the same hashtag you have used, your page appears in the search. Choose popular hashtags that are relevant to your landing page so your landing page links back to all the posts that have the hashtag which you have used. You can search for popular hashtags that are relevant to your business and use them. You will be able to beckon the attention of the target audience.
This is a good tip to use to create user engagement on your landing page. It makes it easier for you to come up with interesting content that can let your brand communicate. You can come up with great ideas that let you connect with the audience. Create Facebook live videos that point to your landing page that create curiosity and interest in your brand.
Use SEO elements
When creating content for a landing page, research for keywords relevant to your business, add a meta description, use quality links, create an email subscription list, and create compelling content. You can use SEO elements for email as well as content marketing of your landing page. Use good sources if you have to when creating a landing page.
Use various online platforms
There is an avalanche of platforms you can use for driving traffic to your landing page. You can choose from social media pages, Quora, online communities, directories, app stores, groups, social media pages, forums, review sites, reaching journalists, and more. You can also promote landing pages with email marketing, content marketing, content networks, and search engine marketing.
Membership and discounts
You can add an option for users to become members and use this landing page to display offers and discounts. You can write precise and crisp content to help users understand your products and services better and how buying them is useful for users in their day-to-day life or how it addresses their special needs.
Create a “thank you” page
This makes users who land on your page feel wanted and special. This page works best for e-commerce websites selling products. You can create this book even if you are a self-published ebook and selling it through a landing page.
Test the landing page before and after launching it
You can use various techniques to test the landing page before you launch it. You can analyze and test the landing page after launching and test it to optimize it. One of the best ways of testing a landing page is through the use of user feedback. You can also use on-page surveys to gather feedback that enables the users to give you insights into improving the page. Add live chat to connect with your users and get feedback from them.
This is an essential test to run as it gives you versatile feedback about the design as well as the technical elements of the page where you have to improvise. It reduces guesswork on your part and gives you a definite headway about how effective your landing page is in getting conversions.
This is essential testing for you to know if the core value proposition with which you have created the page has reached the audience or not. You will know if you are able to get the message of the purpose of the page across to the audience or not. If the users are not able to understand what the page is about within a few seconds, you have to optimize the landing page to get the message across.
Testing design and layout
You can use a professional or test the page yourself to check the design and the layout of the page. You can take a print out of the page and post it on the wall to get feedback from the users and team to make any changes if needed. Test it for whitespace and contrast so you will be able to see other page elements clearly.
Testing user experience
Test the landing page for user experience to get insights to improve the page and boost the user experience to get better conversions. You can use this testing for all types of landing pages. Several users can observe the landing page to give you essential insights about the user experience and clarity it provides. From user thoughts and insights you get a better idea about the elements of the page where you have to improve and things you have to eliminate.
You can create an effective landing page using these tips. Ensure that you are not overdoing any of these tips such as adding too much text, or have a complicated design. Every element on your landing page must be clear and with a focus on the singular and unique value proposition.
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